The Cloud Promotes Collaboration and Teamwork

Because the cloud ensures constant access to data from any location, cloud services can support collaboration and teamwork among members located anywhere in the world. Users can share and comment on documents, chat in real time and access any needed resources simply by logging in to the cloud account. That makes it possible for a company to access skilled workers in distant locations and to build partnerships with a global reach.

The Cloud Facilitates Customer Connections

Both online businesses and conventional “brick and mortar” stores can use cloud services to respond to customer service issues and build stronger relationships with their customer bases. Integrating customer service functions into a cloud service makes it possible to respond to inquiries, complaints and other issues at any time, which supports customer satisfaction and encourages brand loyalty. Cloud services allow businesses to maintain customer information in secure, readily accessible databases, so that company representatives can respond in real time to customers anywhere in the world.

The Cloud Keeps Data Secure

Data security is a leading reason for cloud adoption. Storing sensitive data remotely provides protection against accidents and malicious activity on local networks as well as from events such as fire, floods and earthquakes. Storing data in the cloud also allows users to take advantage of a cloud provider’s systems for preventing cybercrime and other security threats. Along with precautions taken at the local level to control data access and keep devices secure, migrating data to the cloud can protect information from physical damage, human error and cyberthreats beyond the scope of local network protections.

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